Thursday, December 23, 2010

Communication opportunities are always there

My colleague told me a great story yesterday, the day of the 4th anniversary of his second wedding. It was about some great communication opportunities he got with practically no effort.
“I will tell you a story of how our wedding was attended by over 300 people, including an oligarch and shown on a national TV channel on a New Year’s Eve,” he said as I started painting vivid pictures in my mind.
Initially, he had planned a quiet wedding ceremony with no guests or relatives. But just before the formal ceremony he and his bride were asked if they would agree to a TV crew filming them. They didn’t mind and the crew did their job, somewhat puzzled by the absence of guests. The producer then said that the program would be aired on the last day of the year at approximately 6 pm.

After the ceremony the newlyweds went to a corporate New Year party at a trendy business center where the oligarch owner was renting office space for his companies. The corporate party immediately turned into an impromptu wedding celebration.

The producer had kept his word. So that the relatives and friends who had missed the wedding ceremony could see the highlights on the national TV

I wrote this post because I am positive there are always communication opportunities out there we could use in our professional lives. You just have to keep your eyes and mind open to them.

Sunday, December 19, 2010

European SYNC3 project presented in Kiev

European FP7 project called SYNC3 was presented in Kiev in early December at the Forum of European and Asian Media as an example of collaborative work on media applications of the future.

The SYNC3 project (Synergetic Content Creation & Communication) is all about machine semantic processing of blog posts on news events. It started in April 2009 and will end in April 2012. The presentation was done by Evi Varsou, Director, Media & CMS, Athens Technology Center.

The FEAM participants have expressed interest in the project and its deliverables. Some good points were raised at a discussion with Manana Aslamazyan, Executive Director, Internews Europe, and Martins Barkans, Chairman of the Board, Latvian News Agency LETA.

Everybody agreed the SYNC3 project's outcome would be quite useful for journalists and analysts. However the popularity of the product in the end would depend on its portability to the main languages spoken in the European and Asian countries considered.