Wednesday, August 31, 2011

Names of political parties can make you feel unsure about your choice

Seven political parties of Russia will take part in the parliament's lower house elections on 4 December 2011. Let's have a closer look at their names as brands.

Two carry their names as acronyms of their full names: CPRF for the Communist Party of the Russian Federation, and LDPR for the Liberal Democratic Party of Russia.

The Russian United Democratic Party is widely known under the name of Yabloko (the Russian for 'apple'). In the name, the first letter of the surname of its founder Grigory Yavlinsky was joined with the Russian word for 'block' with additional letter 'o' at the end.

Now, here comes the similar-named batch: United Russia, A Just Russia, Patriots of Russia, Right Cause.

A voter's initial judgment of the parties by their names can prove quite difficult. Patriotic-minded people would all vote for Russia that is united, just and with a right (as in 'fair') cause. Right? How do you make up your choice then?

In my family we would sometimes split our voices between several parties, big and small - a truly democratic process involving heated debates at times. But can a two-word name of a party even broadly describe its unique goals and objectives, especially when the second word stands for the country? Doubt so.

2 comments:

  1. My speciality is helping politicians explain what they stand for and then getting voters get excited by their vision.

    Is there any need for that in Russian politics, especially since I do not speak Russian?

    ReplyDelete
  2. Bob, you can always try - Russians are used to importing goods and adopting foreign ideas. My point was to show the lack of proper branding which I think is an opportunity. Looking at the names of the parties, which of them you think deserves the first treatment?

    ReplyDelete