Tuesday, July 30, 2013

Russia's National Rating of Communications Companies

There are five Russian PR agencies in the Global Rankings of the Holmes Report, 17 more that have disclosed their revenues in the RIA Rating Ranking and yet five more in the below ranking of Russia's 27 most transparent PR agencies:

Russia's National Rating of Communications Companies
(link to the original story in Russian)


#
Agency
Composite rating (maximum, 1.00))
Methodology
1
* SPN Ogilvy
0.85

The National Rating of Communications Companies (NRCC) aggregates four ratings prepared by three operators:
Expert poll conducted among directors of member companies of AKOS, IABC, RASO, AKMR associations, members of Russia's Academy of Public Relations and the NRCC Supervisory Board has helped to define the following weights for the composite rating:
Media Rating — 10%
Other ratings — 30% each.

Composite rating for an agency is derived as a weighted average of the respective normalized values in individual ratings. The highest value in an individual rating is always 1.00.

Agencies marked by * had their revenues calculated on the basis of market averages derived from actual revenue figures from other agencies.

NRCC aggretation was performed by Vizantia CG.

(c) NRCC Supervisory Board

2
AGT
0.74
3
Mikhailov & Partners
0.62
4
KROS
0.51
5
* FleishmanHillard Vanguard 
0.43
6
Social Networks 
0.37
7
Market Group 
0.33
8
Eventum Premo
0.28
9
* Ketchum Maslov
0.27
10-11
Newton PR & Communications 
0.26
Pro-Vision
0.26
12
ExLibris
0.24
13
* Polylog
0.23
14
* R.I.M. Porter Novelli
0.21
15
TWIGA PR
0.19
16
Insiders
0.18
17
* PRIMUM
0.16
18-21
PR Inc. 
0.14
PR Partner
0.14
* International Press Club
0.14
Idei&Resheniya
0.14
22
BC Communications
0.12
23
Artisan Group Public Relations
0.10
24
Apriori
0.08
25
0.04
26
Region PR
0.03
27
PROSTOR: PR & Consulting
0.02

No comments:

Post a Comment